One stat that you’ll always see pop up in presentations is the amount of people on Facebook and how it would be the 3rd biggest country in the world in terms of population (over 500 Million users) but how can you say that a website is a country? The key is not thinking of Facebook as a website but as a platform or a communication tool that is changing the way we share information and communicate with people all over the world. Facebook is bringing about political change, changes in the way we elect people, changing what we share, how we find partners among many other things. So thinking about the bigger picture where could Facebook go and what challenges could it face…
A New Type Of Passport?
The reason Facebook is such a success story is largely down to the fact that people are who they say they are. It’s a trusted network. It’s very hard to pretend to be somebody else on Facebook and with Facebook being woven in to the fabric of the we (through Facebook connect, likes and services like instant personalization) Facebook is essentially becoming your default online identity. Could Facebook become your online passport in years to come? I think it could. There are certainly competitors (Google is one with them adding social layers soon) but where it is easy to be an imposter on other services Facebook essentially keeps you honest not through fancy verification but simply through your network. Have a look at a person’s friends and you’ll soon figure out if they are the real deal. Your connection with your Facebook profile is only going to grow and it will grow to the point where it becomes your default online passport or identity very soon in my opinion.
Regulation Needed?
As Facebook moves towards being a communication platform rather than just a website it will face increasing calls for regulation. The numbers are starting to show Facebook emerging as the default, standalone social network and communications tool and if Facebook does reach a place where it dominates (it will) entire markets then it will simply have to face tougher regulation. Add in the fact that Facebook could have more data on citizens of entire nations than a government including spending habits, interests, location, friends, family, mobile, email, address etc and you just have to think that a Public Company (as Facebook will become in the next couple of years) is just not a long term viable solution. How would you go about regulating something like Facebook though? It’s all hosted in the But It Is Online?
The notion of an online state or country sounds ludicrous at first but the more you think about it the more it makes sense. We spend increasing amounts of time there, it touches every part of our life on a daily basis, in the future we will be trading and creating commerce there, it shapes our political leanings and everything from revolutions to protests can originate there. These are all things that for 100s of years have been happening in the real world but are now taking place online.
We Are Only At The Start
I am writing this article with a 5 year view. Plenty of people will mock what I say and say that it’s only a website and that I am getting carried away but I genuinely don’t think we should underestimate Facebook. It’s the leading communication platform and tool of it’s generation. I don’t think the real innovation will come for another couple of years for Facebook. It will in the future touch many more points of our daily lives than it does now. We know Facebook are looking at phones or mobile platforms very seriously and we can forget about them just being a website. A service with over a billion users that knows every single thing about us is in reality what Facebook will become. Facebook has up until now been pretty much able to self police their users but those days might soon have to come to an end.
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